Logotype

Logos Trademarks, and Visual Identity

Remember when you were a kid…all that time you spent practicing your signature so it would look just right? Put that same effort into your most-used company identifier.

I can help you develop consistent messaging through your logo, letterheads, collateral, and advertising. The objective: To create a roadmap by which everything is designed to maintain a visual continuity and brand recognition, thereby creating the most effective approach toward branding and marketing.

USMC Life

National, Military Support

This logo was created for USMC Life, a company that endeavors to inform its family readership of the pros and cons of life in the US Marine Corps. They cover opinions regarding base housing, local schools, restaurants, and other items.

The logo attempts to balance the serious “USMC” with a friendlier script “Life.” I hand lettered all of the typography. The overall form is set to the silhouette of a dress cover (hat).

Idaho Warrior Sports and Recreation

Idaho Non-profit

Idaho Warrior Sports and Recreation is a nonprofit organization that brings adaptive sports to everyone. It was created by disabled veterans to help serve the disabled community and their friends and family by using adaptive sports.

Centaur Creative

Eagle, Idaho, Marketing

I worked at Centaur Creative for nearly three years. During the course we decided to update the logo. I started with the illustration of the centaur.

Precision Inspections

Boise, Idaho, Real Estate

This is mark was created for a local building and home inspection company. Notice the negative space to the right of the logo creating the shape of a house with it’s eaves. The “P” in red makes reference to the shape of an eye looking at the house.

Eko Rock Adventures

Boise State University

This is a mock logo that was created for ART203 at Boise State University. Eko Rock Adventures is a company located in Moab, Utah. They take visitors rock climbing, hiking, rafting, and mountain biking.

Elora Technology

Boise, Idaho, Technology

This logo was created for Elora Technology. Elora specializes in small business IT.

The name was created by combining the owner’s children’s names. The new word taken apart means “of the sun.” The graphic symbolizes the sun rising over the company name.

Vineyard Boise

Boise, Idaho, Non-profit

Innovation One

Boise, Idaho, Manufacturing

This logo was created for a local engineering consulting company. The client was interested in a mark that could be stamped into plastic moldings. The i1 mark with the circle around it was designed expressly for this purpose.

Visual Identity

If a picture is worth a thousand words, these are the most important words to consider. You want your words (visual communications) identifiable and recognizable. We choose typography and color palettes, design graphics, page layouts, advertising schema, packaging, and whatever else you require to deliver your unique voice.

Trademark

Your logo speaks volumes about your company. Is it cheap? Or, is it carefully thought out, recognizable, and communicating the soul of your company? My passion is to focus on the latter and let your voice scream out from the unique graphic that will be associated with your business.

Letterheads

Business cards, letterhead, envelopes, and coasters: the staple of any start up or rebranding effort. In fact, these items you use every day are the perfect opportunity to communicate your visual identity to your clientele.

Integrated Brand

I use your identity to create an integrated branding effort that is memorable. It has been said, you need to repeat something seven times to remember it. When all your branding and marketing is speaking the same message through a consistent visual language, you have a strategy for maximum effect and success.